LYRA - A FILA Company
Concentration on the core competences of the brands and high benefit to the customers by a wide range of
products! In case of the present catalogue 2011 these sentences do not represent a contradiction. These
statements characterize the assortment policy of the FILA group implemented in 2010. The brand LYRA
concentrates within the group companies on that what LYRA stands for since many years, i.e. to offer our
customers worldwide a homogenous, logical and high quality assortment of wood cased pencils for kindergarten,
school, arts and office. Evidence of our innovative power is always given by opening up to our customers
additional sales potential by presenting attractive novelties.